Charm Beauty Lounge – a premier beauty salon located in sunny Florida.
The Challenge: The salon’s Instagram lacked detailed information
and a cohesive brand identity. The content was repetitive, visuals were unappealing, and there was no consistent style.
The salon now boasts a cohesive brand style, daily informative stories, and a surge in service requests via Instagram. Consistent reels have garnered impressive views (335K, 55.8K, 29.7K), while overall statistics show significant growth. The strategic sales funnel effectively builds trust and loyalty with both existing and new clients, boosting brand awareness.
We are extremely happy with Marina and her team. We been using someone in the past and they never did what Marina did what just for a few months. Highly recommended.
Mila
In-Depth Analysis: Conducted a thorough analysis of followers and engagement statistics to identify areas for improvement.
Branded Aesthetic: Developed a unified visual style, including a color palette, fonts, and tone of voice that reflect the salon’s values.
Attractive Visuals: Created eye-catching graphics that resonate with potential clients and highlight the salon’s offerings.
Content Strategy: Crafted an engaging content strategy with informative posts that capture the audience's attention.
Account Management: Established a comprehensive management strategy to achieve both short- and long-term goals, showcasing the salon’s strengths.
Profile Update: Revamped the profile picture, bio, and highlights, complete with branded covers.
Dynamic Reels: Produced a variety of engaging reels that attracted new audiences and potential clients.
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Charm Beauty Lounge – a premier beauty salon located in sunny Florida.
The Challenge: The salon’s Instagram lacked detailed information and a cohesive brand identity. The content was repetitive, visuals were unappealing, and there was no consistent style.